Starting the purple water hash craze

We sat down with 710 Labs CEO & founder, Brad Melshenker, to chat purple water hash. Who got a chance to try this special batch in late 2020? It was an exclusive drop to List members.

Even more rare than the anthocyanin-packed hash, is its unique cookie-leaning terp profile. We're used to seeing Tropicana Cookies stay more on the citrusy side of things, and this expression wasn't something we'd experienced before (and haven't since). “It’s quite a phenomena to find a cultivar that produces purple resin, actually yields a flavorful water hash, and properly melts on your banger. When hunting the Trop Cookies that usually produce purple melt, we weren’t looking for the tangie terps, but instead, we were hunting for the more rare cookie terps.

Although winner #13 doesn’t yield in biomass or hash very well, she was a keeper for the cookie flavor and beautiful aesthetic.

If it was only about the dollars, nobody on their right mind would keep her!”

– Brad Melshenker (@brodyshenks)

Track everything if you want to find the fire phenos

Brad's experience with the Tropicana Cookies #13 highlights the importance of tracking wash and press data to identify pheno winners in the cannabis industry. This process, known as phenotype hunting, is an essential aspect of developing high-quality and unique cannabis strains.

In pheno hunting, cultivators search for specific traits within cannabis plants, such as unique terpene profiles, desirable colors, or other sought-after characteristics. Tracking wash yields for each specific micron range and detailed press data is crucial for identifying winning phenotypes, as it allows resin farmers to monitor the quality and consistency of their hash production and solventless processors to evaluate its viability from a business perspective.

Here are a few tips on how tracking wash and press data applies to pheno hunting:

1. Keep Detailed Records: Maintain accurate and organized records of wash and press data, as well as plant growth patterns, colors, and terpene profiles. This information will help you identify the most promising phenotypes for further development.

2. Don't Be Afraid to Take Risks: As Brad's experience with Tropicana Cookies #13 demonstrates, sometimes the most exceptional strains come from taking risks. It's essential to balance the pursuit of profits with the desire to create unique and high-quality products.

3. Embrace Collaboration: Pheno hunting can be a collaborative process, with cultivators sharing information and working together to develop new and exciting strains. Networking and building relationships within the cannabis community can help identify potential collaborations and accelerate the discovery of pheno winners.

4. Be Patient and Persistent: Pheno hunting is a time-consuming and labor-intensive process, but the rewards can be well worth the effort. Cultivators must be patient and persistent, continually refining their methods and learning from both their successes and failures.